SEO FOR THE HOLIDAYS

Before you know it, another holiday season will be upon us. You may have already started preparing for your own personal holidays—buying gifts and putting out holiday decorations—but what have you done to prepare your website for the holidays?

Now, we’re already in November, and, as we all know, SEO takes time. And that means it may be a little too late to gear up for a full holiday search engine push. However, there are still plenty of things you can do to gain some traction in time for Black Friday and Christmas.

• These tips focus on gaining quick results and making the most of the time you have left. 
• While it is true that jumping to the top of the search engines by the end of the month would certainly be a serious challenge, 
• there are still plenty of other online marketing options that will help you increase your traffic and make the most of the holiday season.

Here is how you get started:

Analyze Your Current Standing 

What’s the overall state of your SEO? Are there some lingering unoptimized areas that need attention? You may be surprised how much a few simple changes may affect your current rankings, so you need to start working on those first.

On the flip side, also check on what you’re doing well. If you have a clear idea of what’s working well for your site, you can apply those same principles to your holiday pages that are highlighting special deals or products.